Paul Gadzikowski
scarfman@iglou.com
The Return of Archy the Cockroach
Archy Applauds Advertising
for anyone who s been away from
a television or radio for six
months as if that were
possible any more
the soft drink sprite
has been running a fatuous
ad campaign whose gimmick
is to call to everyone s attention
the fatuousness of ad campaigns
their slogan is
image is nothing
thirst is everything
obey your thirst
the ads are actually very
funny besides being so philosophically
bent they really stay with me
i think of them whenever i obey
my thirst and drink a coca cola yours
for more truth in advertising
archy
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