Paul Gadzikowski

The Return of Archy the Cockroach

Archy Applauds Advertising

for anyone who s been away from
a television or radio for six 
months as if that were 
possible any more 
the soft drink sprite 
has been running a fatuous 
ad campaign whose gimmick 
is to call to everyone s attention 
the fatuousness of ad campaigns

their slogan is 
image is nothing 
thirst is everything 
obey your thirst

the ads are actually very 
funny besides being so philosophically 
bent they really stay with me 
i think of them whenever i obey 
my thirst and drink a coca cola yours 
for more truth in advertising


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